Original Research

Launch10 Research

We pick questions worth answering, run the numbers, and publish what we find.

HVAC

The State of HVAC Website AI Search Readiness 2026

We audited 207 HVAC websites for AI search readiness. 7% are ready. Most are invisible.

Greg Hockenbrocht May 5, 2026 5 min read
Plumbing

The State of Plumbing Website AI Search Readiness 2026

We audited 235 plumbing operators across 25 US metros against the structured-data signals AI crawlers actually use. Same shape as HVAC. Materially further behind.

Greg Hockenbrocht May 5, 2026 14 min read