$10,000 a month in free Google ads. Let's put it to work for your mission.
Tell us about your organization, and we'll email you a free, personalized recommendation on how to make the most of a Google Ad Grant.
What the grant can unlock
Show up when people search for your cause
Every day, people search Google for exactly what your nonprofit does: someone looking for help, a volunteer looking for a way to pitch in, a donor looking for a cause. The grant helps your organization show up in those searches, at no cost to you.
More donors, volunteers, and program sign-ups
Each ad sends people to a page built around one next step: give, volunteer, sign up, or ask for help. That turns new awareness into people who take action, and helps you build relationships with future donors along the way.
We handle the hard parts
Launch10 helps nonprofits get the grant, get it back if it was paused, and put it to work. We handle the campaigns, landing pages, and tracking, and keep your account in good standing with Google's program requirements, so your team can stay focused on the mission.
A real assessment, anonymized
A New York City housing nonprofit
- People searching monthly
- 41,260
- Potential
- The full $10,000
- Starting point
- ~$1,500/mo
What stood out: housing drew more searches than any other mission we screened in New York, so the grant has real room to grow. A strong setup is what moves the account from its starting point toward the full $10,000.
Priced at what these searches cost at the top of the page (about $2.92 a click, weighted by volume), which grant accounts on Smart Bidding can pay. Best case assumes every eligible search and a 10% click-through rate, which models to about $12,000 before the $10,000 cap. Starting point assumes a quarter of searches and a 5% click-through rate.
Who it's built for
- Nonprofits with an annual budget of roughly $1M-$20M
- A regional or national reach, or a large metro area. The grant only spends when people search for your cause, so reach matters more than size.
- Goals around awareness, volunteers, program sign-ups, or future donors
Questions
What does the assessment tell me? +
How many people search each month for what your nonprofit does in the area you serve, how much of the grant those searches can put to work, the two or three themes worth building around, and a personalized recommendation on next steps. If Ad Grants isn't the best fit yet, we'll share what to focus on in the meantime.
How much of the $10,000 will we use? +
It depends on how many people search for what you do. Google sets the grant as a monthly budget of up to $10,000, and your ads run when people search for your cause. The assessment shows how big that audience is and how to reach as much of it as possible.
Do I need to have Ad Grants already? +
No. The assessment is useful before you apply, if you already have the grant and want to get more from it, or if your account was paused and you want it running again.
Is this really free? +
Yes. We run the numbers by hand and reply by email with a personalized recommendation. Ongoing management is a separate, paid service.