Marketing has always been the hard part of building a business. The world is changing faster than the tools, and that gap is where many businesses see their marketing efforts fall apart.
Today we’re publicly launching Launch10, the system we built to close that gap.
We’re Greg and Brett. Here’s how we got here.
Greg’s journey as an entrepreneur started as a college freshman, building a house painting business with high school friends. Over 40 completed houses that summer through cold calling, flyers, door-to-door, local ads, and word of mouth. That summer revealed the same thing every entrepreneur eventually learns. After smoothing out blown budgets and fixing shutters painted the wrong color, eventually doing the work becomes the “easy” part. Getting people to know you exist, and trust you enough to buy, is the hard part.
Brett learned the same lesson from the other side of the table, building and managing the systems that overwhelm most businesses. At Instacart, he built the first keyword bidding platform, and was one of the people making ad platforms complicated.
The flip side was seeing what those platforms could do when you cracked them. Back in 2016, a few friends and a struggling comedy show called Drunk Theatre turned into an overnight sellout on the back of a few well-aimed Facebook ads. The same machinery that overwhelms most businesses had just handed Brett and his friends a runaway success. That’s the part that stuck. The tools work. They’re just brutally hard to use.
A few years later we met at Fundera (later NerdWallet Small Business after being acquired), and helped tens of thousands of small business owners make sense of their financial options. What stuck with us from those years: the businesses that thrived weren’t always the ones with the best products or the most capital. They were the ones who figured out customer acquisition.
Over the last couple years, we’ve spent time helping family and a few friends grow their construction, home services, creator, and software businesses in an increasingly complicated and fragmented AI world, using legacy tools that are struggling to keep up. We found ourselves patching together five tools that required attention and constant iteration. Tutorial videos on the weekend that still ended with a confusing, open-loop system: page builders, ad platforms, brittle attribution tracking, confusing CRM integrations, and manual reporting.
The only thing keeping it together was time and attention. Cobble manual reports, do keyword research, update ad copy. Notice landing pages are out of sync – go update those before Google penalizes it with higher CPCs. The next week: did any of that work actually move the needle…?
Meanwhile, the list of places customers actually look keeps growing. Google. ChatGPT. Social media. And now, their own AI agents. The surfaces are multiplying. The tools aren’t keeping up.
We quickly realized that our problems were not unique.
#1 priority
When QuickBooks asked its small businesses where they need the most help, “a successful marketing/advertising campaign” was the most frequent answer — their top investment priority for the year.
59%
LocaliQ found that 59% of small business owners say making the most of their marketing budget is one of the biggest challenges they’ll face this year.
So we built Launch10, an agentic closed-loop marketing system. Tell us about your business, your customers, your goals. Launch10 does the work it used to take an entire team to do: builds pages, researches audiences and keywords, sets up ads, configures tracking, and manages integrations. It frees our customers’ time and attention so they can focus on building, while getting the results they’d expect from a marketing team they can’t afford to hire.
Local businesses
Today, local businesses are being discovered on Google without hiring a marketing agency.
Founders & entrepreneurs
Founders and entrepreneurs are validating real market demand before wasting cycles on a multi-month sprint that sputters post-launch — with the kind of campaign data they’d otherwise need a growth team to produce.
Marketing agencies
Marketing agencies are growing their client bases by onboarding smaller businesses who used to be too unprofitable to serve — with a system that scales across every client they manage.
At the same time, our eyes are on the future. We’re building agentic tools that help our customers market to humans and AI agents.
Today, when someone needs an HVAC technician in Phoenix, they Google it. By 2027, more of those searches will be handled by an AI agent that knows the homeowner, knows the situation, and books a visit on the homeowner’s behalf, without a human ever opening a browser. The same shift is happening for founders trying to find a CRM, a startup looking for a marketing agency, and homeowners shopping for any service they used to find through a search bar.
Launch10 makes it easy to build marketing for humans today. Tomorrow, we’ll make it easy to market to agents. The system is the same. The input is the same. And customers find them either way.
Underneath all of it, we’re building composable blocks that work whether Launch10 is used directly or if Launch10 is simply a tool call inside another agent’s loop. Always-on workflows that find wasted spend, surface new placement opportunities, and improve the pages themselves. The goal isn’t to add more tools to the stack. It’s to be the system our customers don’t have to think about, working whether the customer is a human or an agent.
Ultimately, we want our customers to feel confident that the marketing is being done right — and to spend their time and attention doing more of what they love. Focusing on other parts of their business. Spending time with family or friends. Pursuing hobbies. Giving back to their communities. When Launch10 takes the tedious work off their plate and gives them space to do more of what brought them to entrepreneurship in the first place, we know we’re doing what we set out to do.