Duda Pricing 2026: Every Plan, Per-Site Costs, and the Real Agency Total

Duda occupies a specific niche in the website builder category: the AI-ready platform built explicitly for agencies, freelancers, and SaaS platforms that need to produce websites at scale. The 2026 pricing reflects that focus — five tiers stretching from $25/mo for a single-site solo plan to $199/mo for full white-label agency use, with per-additional-site costs that compound meaningfully at scale. This guide is the honest breakdown: every tier with exact per-site math, the 75% annual discount that’s genuinely unusual in the category, realistic total cost for agencies at different portfolio sizes, and the scenario where a focused acquisition tool beats Duda for service businesses buying one website.

The Quick Version

Pricing verified April 2026 from duda.co/pricing:

Annual billing saves a full seventy-five percent across standard tiers — one of the largest annual-vs-monthly gaps in the SaaS category. The catch: annual commitments lock you in for twelve months, and the headline per-plan pricing hides per-site add-on costs ($17–$19 per additional site per month) that dominate the actual cost once you scale past a handful of clients.

Basic — $25/mo ($9.50 annual)

Basic is Duda’s solo plan: 1 website, 1 team seat, AWS hosting, SSL, AI SEO Assistant, drag-and-drop builder, and access to Duda’s template library. The 62% annual discount brings monthly-equivalent cost to $9.50.

Who it’s built for: A freelancer building a single site for themselves or a direct-business owner who wants Duda’s polish without agency features. The 1-site cap is hard — if you need a second site, you’re buying another Basic plan or upgrading.

The limit that pushes an upgrade: Collaboration. Basic has one team seat, which is fine for solo operators and nobody else. Any second contributor forces an upgrade to Team.

Team — $39/mo ($14.50 annual)

Team adds collaboration tools, client management, and code access (CSS injection, custom JavaScript). Still 1 site, but 3 team members and richer editor features for teams working together on a build.

Who it’s built for: A designer plus a developer plus a project manager collaborating on a single client site, or a small in-house marketing team. The plan sits awkwardly between solo and agency use — it doesn’t include the multi-site management agencies actually need.

The limit that pushes an upgrade: Site count. Teams building more than one site hit the 1-site cap immediately. Agency at $26 annual is the real multi-site starting point.

Agency — $69/mo ($26 annual)

Agency is the Duda sweet spot for most agency use: 4 sites, 6 team members, priority support, custom widgets, and AI Connector (MCP Beta) that lets external AI assistants act on Duda accounts programmatically. Duda flags this tier as “Best Value” on the pricing page.

Per-site math starts mattering here. The 4-site cap means anything beyond the 4th site costs $17/mo each. An agency with 10 client sites pays $26 + 6 × $17 = $128 per month. At 20 sites, $26 + 16 × $17 = $298. At 50 sites, $856.

Who it’s built for: Agencies, freelancers, and SaaS platforms serving a portfolio of clients with Duda’s standard branding. The AI Connector integration is the recent differentiator — external AI tools can programmatically build and update Duda sites, which matters for agencies wiring AI into their production workflows.

The limit that pushes an upgrade: White-label. Any agency reselling under their own brand needs the White Label tier.

White Label — $199/mo ($74.50 annual)

White Label is the full agency tier: everything on Agency plus white-labeling of the editor, dashboard, client emails, and login screen. Your agency domain replaces “duda.co” across the experience. Clients see your brand, not Duda’s.

Per-site pricing is the same $17/mo as Agency, which means the cost difference between Agency and White Label is flat ($48.50/mo on annual) regardless of how many sites you’re managing.

Who it’s built for: Agencies reselling websites under their own brand, hosting companies offering “build a website” as a product, and SaaS platforms embedding Duda as a white-labeled feature.

White-label math at scale: 20 sites = $74.50 + 16 × $17 = $346/mo. 50 sites = $74.50 + 46 × $17 = $856/mo. 100 sites = $74.50 + 96 × $17 = $1,706/mo. Per-site costs dominate above ~15 clients, making the base tier price increasingly irrelevant as portfolios grow.

Custom — Contact Sales

Custom-tier plans for platforms embedding Duda via API, large agencies with 100+ sites, or enterprise-grade SLA requirements. No public pricing. Custom tiers add dedicated account management and enterprise security reviews. Starting point is typically $500+/mo based on publicly-reported contracts, though Duda doesn’t publish figures.

Total Cost of Ownership — Per-Site Scenarios

The most useful Duda math is per-site economics at realistic agency portfolio sizes:

Per-site cost bottoms out around $12–$17 depending on tier. Beyond 15–20 sites, the plan tier becomes a rounding error and the per-site adds dominate.

Hidden Costs Most Reviews Miss

The 75% annual discount is real but locks you in. The jump from $25/mo monthly to $9.50/mo annual is the largest publicly-available discount in the landing-page/website-builder category. The catch is a full 12-month commitment — and migrating mid-contract forfeits prepaid balance.

Basic plan doesn’t scale. The single-site cap on Basic is strict. Teams that start on Basic planning to “upgrade when we need a second site” often discover the jump to Team (still 1 site) or Agency (4 sites) arrives faster than expected.

Performance complaints are recurring. G2 and Capterra reviews consistently flag “unused CSS and JavaScript” and Google PageSpeed issues on Duda-built sites. For landing pages expected to rank or perform in paid search where Core Web Vitals affect Quality Score, this is a real consideration — you may need to ship code-level optimization on top of the base build.

Email-only support is slow. Paid tiers include support, but multiple reviewers report 5-plus-day resolution times for basic issues. Priority support at the Agency tier and up is meaningfully faster but still email-based, not live chat or phone.

E-commerce and blogging are weak. Duda’s e-commerce “doesn’t compare to Shopify or even Squarespace Commerce” per Capterra reviews, and blogging lags WordPress and Squarespace. For agencies whose clients need robust e-commerce or content-heavy sites, Duda plus a separate commerce/CMS platform is a common pairing.

MCP Beta is promising but unstable. The AI Connector lets external AI assistants (Claude, ChatGPT) act on Duda accounts programmatically — genuinely differentiated for AI-forward agency workflows. As of April 2026, it’s still in beta with expected friction.

When Duda Is the Right Call

Duda is the right tool when three things are true:

1. You’re running an agency, SaaS platform, or reseller business producing 5-plus sites for clients or users
2. You need white-label branding, predictable per-site economics, and multi-site client management tools
3. You’re building marketing websites, portfolios, or service-business sites where Duda’s performance limitations are tolerable (i.e., not heavy e-commerce or content-heavy publishing)

For agencies committed to a client-site portfolio business model, Duda’s combination of white-labeling, per-site pricing, and MCP API access is genuinely differentiated — and the $50M Series D raised in May 2025 signals the platform has runway to keep investing.

When Duda Isn’t the Right Call

Duda is the wrong tool when you’re a service business buying one website to run Google Ads against. Duda’s pricing is optimized for multi-site agency workflows, and paying $25-$39/month for a single-site plan means you’re subsidizing features (multi-site management, white-label roadmap, API access) you won’t use.

Launch10 — Built for Agencies and Freelancers Who Sell Customers, Not Websites

We built Launch10 for the agency, freelancer, or in-house marketer whose client doesn’t actually want a website — they want more booked jobs from Google Ads. The “deliverable” isn’t a Duda site with an SLA. It’s leads in a CRM, calls answered, and an honest answer to “is the ad spend working?”

People asked us for a white-label SaaS reseller mode and a deeper CMS constantly. We said no, and we’ll keep saying no — that’s not who this is for. Duda already does that work well. So we built the opposite: a single connected system that handles the landing page and the Google Ads campaign and the conversion tracking and the attribution dashboard, so a one-person agency can run what used to take a strategist, a designer, a media buyer, and an analyst.

Here’s what that gets your clients (and your margin):

1. Real ad cost data baked in, not guessed. Launch10 pulls live keyword cost and competition for each client’s geography, so you’re not pitching campaigns on hunches.
2. Pages built to win Quality Score. Sub-second LCP, mobile-first, zero bloat — the boring stuff Google rewards with cheaper clicks.
3. Google Ads campaigns generated alongside the page, on every plan — including Starter. There’s no “you have to upgrade for the ads integration” tier.
4. Click-to-customer tracking out of the box. UTMs, conversion events, GCLID, call tracking, and dollar attribution wired up so you can show clients which campaign actually paid for itself.
5. Recommendations, not dashboards. Launch10 tells the operator “raise this bid,” “pause this keyword,” “your form is dropping off here” — the work an agency would normally bill out as monthly optimization.
6. Multi-client, multi-site support. Manage every client account from one Launch10 login — and connect to HubSpot, Monday, Mailchimp, and 5,000+ other apps via Zapier so leads flow into whichever CRM or scheduling tool each client already uses.

This is not a better Duda. Duda is excellent at high-volume client-site production and white-label reseller economics — that’s a real business, and if you’re producing 10+ marketing sites a year, Duda earns its keep. Launch10 solves the adjacent problem: turning Google Ads spend into booked jobs for service-business clients (plumbers, HVAC, dentists, lawyers, chiropractors), priced from $59/month on Starter with the entire ads + tracking + attribution stack included rather than assembled from four vendors.

Best for: Agencies, freelancers, and in-house marketers running Google Ads for service-business clients who are tired of stitching together a site builder, an ads console, a tracking tool, and an attribution spreadsheet.

Key limit: Not a CMS, not a multi-page brochure-site builder, not a white-label SaaS platform — if your business model is producing 50 client websites a year, Duda is the right tool, not us.

The Honest Bottom Line

Duda’s 2026 pricing makes sense for agencies — the 75% annual discount, predictable per-site adds, and White Label branding justify the platform for any reseller business producing 10-plus client sites. For solo freelancers or direct-business owners building a single site, the Basic tier works but is paying for platform architecture (multi-site management, agency tooling) that doesn’t benefit single-site use. For service businesses running Google Ads where the real job is customer acquisition rather than website production, the category of tool to evaluate is different.

Related reading

• GoHighLevel alternatives — for agencies weighing all-in-one vs the marketing-only layer
• Leadpages pricing breakdown — landing-page-builder pricing if site production isn’t actually the deliverable
• Launch10 pricing guide — what’s included on each tier for ads-driven service-business work